App Insiders Branding

Create logo and basic brand style guide for education consulting company
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App Insiders

I was approached by a fledgling admissions consulting company about designing a brand identity along with collateral and posters for advertising. Working with the owner, I developed the abstracted book mark and logotype, which communicated the clean, modern feel that the company wanted without straying into the realm of childishness.

Full logotype
Brand Style Guide

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