Postcard-size mailer template to send to existing members and for recruitment of new ones. The front of the cards features an illustration of the BHS building in the brand’s signature graphic style, while the back includes space for addresses and a featured upcoming event or exhibition. The inside of the mailer is designed as a template that lets the client advertise each season's free and early-registration events available exclusively for members. The cards are rendered in the client's signature bright colors to grab attention on cluttered refrigerators and countertops – each season features two colors from the brand’s style guide to keep the design feeling fresh. The layout of the front of the card also allows for customized graphics to be added depending on the season and events, i.e. the snowflakes for the winter mailer shown in the second image.
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