Eventfull NYC Site Redesign

New visual identity and website design for upscale Brooklyn catering company to create a more user-friendly experience for prospective clients.
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Eventfull NYC

The owner of this upscale catering and event planning company asked me to design an update for her website to feel more modern and attract the changing Brooklyn demographic.  Starting with the magenta of her logo, I built a palette that of complimentary grass greens and a dark cabernet to evoke a feeling of freshness and vibrant flavors.  I identified three main types of users and tailored the site to make it easy to satisfy their objectives with prominent image buttons, succinct yet enticing language, and calls to action at the bottom of every page.  Prominent headers and separating the page sections via different colored backgrounds clearly and quickly guide users where they need to go.

One of the stumbling blocks on the original site was the sample menus page.  They existed as more than a half dozen download links to attached documents in various file types with inconsistent formatting.  I wanted the users to be able to browse the offerings without leaving the page and to eliminate the redundancies amongst the menus, since most customers were just looking to get an idea of the variety of options.  I categorized the menus into four main types of events and made large clickable buttons that open into a slick dropdown menu (with a download link at the end).  Since a large portion of her customers accessed her site via mobile, this greatly simplifies their experience, and the consistent formatting makes the whole thing appear much more professional and in line with the level of events that she caters.

I was responsible for delivering the design of the site only, and the owner planned to contract with a developer for the construction of the site itself.

Homepage (Desktop)
Homepage (Mobile)
Menus Page (Desktop)
Menus Page showing expanded sample menu dropdown
Menus Page (Mobile)
About (Desktop)
About (Mobile)
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