Samples of product release emails designed to showcase our newest stamp designs via beautiful product shots and sample projects. Initially, I was responsible for photographing and editing the product and projects before compositing the assets to make the image-based emails (Images 2 and 3). However, I later advocated for a more modular approach to our email templates that would still showcase the product and sample projects while increasingly shopability and accessibility (Image 1). For these emails, I was responsible for both the design and the development of the overall template and each individual email. The switch to this format coincided with the launch of our new brand identity and rebuilt e-commerce site.
Earlier, photography-based style: Note that for several of these, the email header logo is different from the company name – this was its e-commerce subsidiary that was later folded into the rest of the company during the rebrand.
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